Magpie for hire

Previous employment:

Wunderman Cato Johnson - Sydney : Nov 1999- Feb 2000

(Agency clients include: IBM, Fox television and Citibank)
My first Australian job was as a contractor in Account Service at Wunderman's. i worked on the Citibank team co-ordinating the design and production of the Australia-wide 'rewards 2000' loyalty programme catalogue for their credit card holders.

Financial Times- Energy; July 1999- September 1999
Freelancing at the Financial Times as a copywriter and marketing executive, i performed the tasks of several agency personnel rolled into one! I wrote the sales leaflets and catalogues for management reports in the energy sector, selected the 15,000 people who would be mailed in each campaign and managed the data processing, list buying and production.

Evans Hunt Scott ; January 1999- July 1999

(Agency clients include: BMW, Tesco, Vodafone British Gas, Microsoft and Proctor and Gamble)

I freelanced at EHS, one of the UK’s leading Direct marketing agencies, for six months on the Tesco account. I worked on both the ‘Tesco Personal Finance’ and several major commercial mailings for Tesco Clubcard, utilising data from the 14 million strong Clubcard database.

Barraclough Hall Woolston Gray : Sept 1997- January 1999

(Agency clients include: Volkswagen, British Telecom, Pepsi Co
Mars confectionery, PC World, The British Red Cross and Unilever)

My first job after graduation was at BHWG, in the role of Account executive. During my sixteen months there, I worked on the Prudential Home Insurance account and the Birds Eye Wall’s and Van den Bergh foods accounts as part of the pioneering Unilever ‘Jigsaw Consortium’.

Past responsibilities have included:

 Managing all Prudential Home Insurance national press and insert activity- schedules,test matrixes, liaising with media buyers and Prudential's call centre, briefing artwork and coding of ads and developing new creative executions.

 Co-ordinating the monthly doordrop of 3 million leaflets to households nationally to generate leads.

 Campaign analysis - Compiling and updating details of coupon redemptions for Birds Eye Wall’s and constantly updating the business case which i developed.

 Financial management including cost estimating, client billing and ensuring agency accounts meet their monthly forecasts. Project management at Financial Times, ensuring mailing campaigns dont go over budget.

Client contact: Producing weekly Client status reports, writing contact reports, drafting timing schedules, ensuring deadlines are met from inception to production and keeping the Client smiling and content at every stage.

Print and production: Managing traffic teams, proofing artwork, writing lettershop briefs, and ensuring the best production value and service is obtained for the client, producing mailing matrixes and ensuring all list data is received.

Creative: Developing creative briefs, briefing teams on new work, ensuring concepts and copy are ‘on brief’, presenting work to the client, writing photographic briefs and liaising with art buyers to ensure shoots run smoothly and on budget. Copywriting: I have written sales support material for FT Energy to launch new management reports on topics such as 'the north sea contracting industry' and 'independent power producers in china'- despite knowing very little about the subject matter!!

How did I get here?

I was offered my first job at BHWG as a result of winning third prize in the Institute of Direct Marketing's national UK student competition, which the agency sponsored. My team won the contest on the strength of our creative ideas. I subsequently joined the Agency as a graduate in conjunction with the IDM's GAP scheme. This involved studying for the IDM diploma in direct marketing, while working full time at BHWG, which was demanding, but rewarding.

Supplementary training:

During the scheme I went on a number of placements to different businesses within the direct marketing industry. These included printers, mailing and fulfilment houses, list brokers and suppliers, a data processing and enhancing bureau, a telephone call centre, the Royal Mail’s main sorting depot, the Radio Advertising Bureau Capital Radio, The Daily Telegraph and ITV’s headquarters. These enabled me to experience first hand how the industry interlocks, while gaining a better understanding of the requirements of each and how relations can be improved.

Other employment:

Summer 1996: Riverside Theme Park, Massachusetts, USA
A summer job as a ‘nostalgic photographer’ in the merchandising team, giving me a chance to experience the saccharin joys of Americana, while dressed as a cowboy. I had to serve a wide cross section of enchanting and infuriating people of all nationalities, and even when they were drunk or ill mannered, remain calm in the overwhelming humidity. I made a myriad of new friends, and won the parks customer service award. By Labor day I had enough dollars to leap into an exhaustive, yet inspiring, three week dash around the nation.

Summer 1995: Norglaze windows, Norwich

For three months the fearful job of ‘double glazing salesman’ was mine, as suited and smiled up, I wore down shoe leather and doorbell batteries in rural Norfolk. The most dangerous encounter being with a farm ‘guard goose’ sporting a rather evil hiss and an unhealthy attraction to my left leg.

Work experience post-packed?….

When I return I am poised to pursue a more creative angle of the business world, possibly in new media or in copywriting. Whichever path I choose, I need a position that requires lateral thinking and the generation of ideas to sustain my enthusiasm.

Education:

 1998: Gained the IDM diploma in Direct marketing
 1997: Achieved a 2:1 degree in marketing and psychology from De Montfort University Leicester
 1994: A levels in Geography, Economics and Design, grades: A,B,C.
 1992: 9 GCSE’s. 4A’s, 3B’s, 2C’s.

Where can you find me?:
I arrive home from my travels on 16th January 2001, you can reach me on my mobile: 0795 171 4777
or at:
74 Newton St,
Newton St. Faiths,
Norfolk,
NR10 3AD

UK


Home Tel:
+44 (0) 1603 891 481 nbsp

Dob: 11/9/75

Email: j_kerswell@hotmail.com

I am computer literate and at ease with using Windows 97, Microsoft Word, Excel, DDS, e-mail, Internet applications and Powerpoint. I recently taught myself basic HTML programming and developed my own personal (now somewhat dated)website: "Up in the air". Click below if you want to take a peek.

I have recently taken up painting after seemingly losing it's joys down the back of the sofa between high school and graduation. You can see some of the 'fruits' of my damp crayons by clicking here.

I also write 'poetry' (of varying quality) and have had a couple of pieces published. If you like I'll let you read some, just tap here.


A Calling Voice ~ Antipodean Angle poised “After spending an illuminating first two years of my working realm at the account handling helm of direct marketing in London, I decided it was time to broaden my vista and lifes experiences. My year long around the world adventure began on October 8th 1999, and I hope to return from my travels inspired, wiser, and lighter, if not a little older, to embrace the new millenium with a fresh outlook on my creative future.” john kerswell


	Previous employment: Wunderman Cato Johnson - Sydney : Nov 1999- Feb 2000 (Agency clients include: IBM, Fox television and Citibank) My first Australian job was as a contractor in Account Service at Wunderman's. i worked on the Citibank team co-ordinating the design and production of the Australia-wide 'rewards 2000' loyalty programme catalogue for their credit card holders. Financial Times- Energy; July 1999- September 1999 Freelancing at the Financial Times as a copywriter and marketing executive, i performed the tasks of several agency personnel rolled into one! I wrote the sales leaflets and catalogues for management reports in the energy sector, selected the 15,000 people who would be mailed in each campaign and managed the data processing, list buying and production. Evans Hunt Scott ; January 1999- July 1999 (Agency clients include: BMW, Tesco, Vodafone British Gas, Microsoft and Proctor and Gamble) I freelanced at EHS, one of the UK’s leading Direct marketing agencies, for six months on the Tesco account. I worked on both the ‘Tesco Personal Finance’ and several major commercial mailings for Tesco Clubcard, utilising data from the 14 million strong Clubcard database. Barraclough Hall Woolston Gray : Sept 1997- January 1999 (Agency clients include: Volkswagen, British Telecom, Pepsi Co Mars confectionery, PC World, The British Red Cross and Unilever) My first job after graduation was at BHWG, in the role of Account executive. During my sixteen months there, I worked on the Prudential Home Insurance account and the Birds Eye Wall’s and Van den Bergh foods accounts as part of the pioneering Unilever ‘Jigsaw Consortium’. Past responsibilities have included:  Managing all Prudential Home Insurance national press and insert activity- schedules,test matrixes, liaising with media buyers and Prudential's call centre, briefing artwork and coding of ads and developing new creative executions.  Co-ordinating the monthly doordrop of 3 million leaflets to households nationally to generate leads.  Campaign analysis - Compiling and updating details of coupon redemptions for Birds Eye Wall’s and constantly updating the business case which i developed.  Financial management including cost estimating, client billing and ensuring agency accounts meet their monthly forecasts. Project management at Financial Times, ensuring mailing campaigns dont go over budget. Client contact: Producing weekly Client status reports, writing contact reports, drafting timing schedules, ensuring deadlines are met from inception to production and keeping the Client smiling and content at every stage. Print and production: Managing traffic teams, proofing artwork, writing lettershop briefs, and ensuring the best production value and service is obtained for the client, producing mailing matrixes and ensuring all list data is received. Creative: Developing creative briefs, briefing teams on new work, ensuring concepts and copy are ‘on brief’, presenting work to the client, writing photographic briefs and liaising with art buyers to ensure shoots run smoothly and on budget. Copywriting: I have written sales support material for FT Energy to launch new management reports on topics such as 'the north sea contracting industry' and 'independent power producers in china'- despite knowing very little about the subject matter!! How did I get here? I was offered my first job at BHWG as a result of winning third prize in the Institute of Direct Marketing's national UK student competition, which the agency sponsored. My team won the contest on the strength of our creative ideas. I subsequently joined the Agency as a graduate in conjunction with the IDM's GAP scheme. This involved studying for the IDM diploma in direct marketing, while working full time at BHWG, which was demanding, but rewarding. Supplementary training: During the scheme I went on a number of placements to different businesses within the direct marketing industry. These included printers, mailing and fulfilment houses, list brokers and suppliers, a data processing and enhancing bureau, a telephone call centre, the Royal Mail’s main sorting depot, the Radio Advertising Bureau Capital Radio, The Daily Telegraph and ITV’s headquarters. These enabled me to experience first hand how the industry interlocks, while gaining a better understanding of the requirements of each and how relations can be improved. Other employment: Summer 1996: Riverside Theme Park, Massachusetts, USA A summer job as a ‘nostalgic photographer’ in the merchandising team, giving me a chance to experience the saccharin joys of Americana, while dressed as a cowboy. I had to serve a wide cross section of enchanting and infuriating people of all nationalities, and even when they were drunk or ill mannered, remain calm in the overwhelming humidity. I made a myriad of new friends, and won the parks customer service award. By Labor day I had enough dollars to leap into an exhaustive, yet inspiring, three week dash around the nation. Summer 1995: Norglaze windows, Norwich For three months the fearful job of ‘double glazing salesman’ was mine, as suited and smiled up, I wore down shoe leather and doorbell batteries in rural Norfolk. The most dangerous encounter being with a farm ‘guard goose’ sporting a rather evil hiss and an unhealthy attraction to my left leg. Work experience post-packed?…. When I return I am poised to pursue a more creative angle of the business world, possibly in new media or in copywriting. Whichever path I choose, I need a position that requires lateral thinking and the generation of ideas to sustain my enthusiasm. Education:  1998: Gained the IDM diploma in Direct marketing  1997: Achieved a 2:1 degree in marketing and psychology from De Montfort University Leicester  1994: A levels in Geography, Economics and Design, grades: A,B,C.  1992: 9 GCSE’s. 4A’s, 3B’s, 2C’s. Where can you find me?: I arrive home from my travels on 16th January 2001, you can reach me on my mobile: 0795 171 4777 or at: 74 Newton St, Newton St. Faiths, Norfolk, NR10 3AD UK Home Tel: +44 (0) 1603 891 481 nbsp Dob: 11/9/75 Email: j_kerswell@hotmail.com I am computer literate and at ease with using Windows 97, Microsoft Word, Excel, DDS, e-mail, Internet applications and Powerpoint. I recently taught myself basic HTML programming and developed my own personal (now somewhat dated)website: "Up in the air". Click below if you want to take a peek. I have recently taken up painting after seemingly losing it's joys down the back of the sofa between high school and graduation. You can see some of the 'fruits' of my damp crayons by clicking here. I also write 'poetry' (of varying quality) and have had a couple of pieces published. If you like I'll let you read some, just tap here. Click here for a printable version of this cv